Claims on the front, evidence on the back
Front-of-pack marketing says "natural," "sugar-free," "high protein." The ingredient list tells a different story. biteful reads the label and checks whether those claims hold up — ingredient by ingredient, study by study.
- Packaged labels — cereal, protein bars, sauces, frozen meals
- Supplement panels — vitamins, powders, pre-workout blends
- Online screenshots — paste or photo an ingredient list from any retailer
- Watchlist concerns — seed oils, dyes, ultra-processed additives flagged with context
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